Organic vs PPC

organic vs ppc imageOrganic vs PPC, which is better? In this technological age, it’s never been easier to connect with leads and nurture prospects. With the internet at their fingertips, your ideal customers are just a click away – provided they can find your business website, that is. So how do you ensure your business gets the visibility it deserves? With some strategic internet marketing. Today we’ll talk about the two most common forms of internet marketing, organic SEO marketing, and pay-per-click advertising, and discuss the best situations in which to use each.

What’s the Difference Between SEO and PPC?

SEO and PPC advertising are similar in a few ways: they both improve search engine rank and both do so using keyword searches. However, SEO and PPC accomplish their goals by different means. For example, whereas PPC management charges a fee for every click garnered through ad placement, organic SEO marketing relies on strong web content to improve visibility and other SEO ranking factors. Pay per click advertising is therefore ideal for those seeking quick, guaranteed visibility while SEO marketing is best for a long-term lead generation plan. Ultimately, the more links you can get on a SERP page the better. It’s ideal to run PPC as part of a solid SEO campaign.

Pay Per Click

Pay Per Click advertising, or PPC, is just what it sounds like: advertisers pay search engines each time someone clicks on their ad or link. The links may be displayed at the top of the search engines (above the “fold”) or to the right in a column with other ads and can vary based on design preference or advertisement goal. Ads can link to landing pages or product purchase pages to improve engagement and click-through rates and can be geographically targeted to reach your local demographic easily.
PPC advertising requires a long-term budget also, however, as advertising will cease if the daily budget is spent. Whereas PPC management can be an excellent way to boost visibility in a hurry, a more long-term approach would involve organic search engine optimization.

Search Engine Optimization

Search Engine Optimization, or SEO, works by utilizing search engine algorithms to improve rank. Like PPC, SEO involves careful keyword planning to help bump websites to the top of a feed. However, SEO’s focus is on optimizing website content rather artificially delivered ads. SEO works best with well-placed keywords, strong link building practices, website engagement, content relevance and more.
But perhaps the best thing about SEO is how effective it can be in the long run. Though it takes time to establish a website (and the content therein) as credible and trust-worthy, once a strong organic SEO strategy is in place, the return could be indefinite. Even if the marketing budget dries up, a well-enacted SEO strategy will continue to net a return.
Your target demographic is already out there searching for your product or service. The best way to help them find you is to use internet marketing strategies aimed at their convenience and their search engine results. For the best ROI for your internet marketing efforts, both SEO and PPC should be used. An experienced organic SEO company and PPC agency like Eye to Ad can help ensure your internet marketing is both easy and effective. Contact us today to learn more.