The internet has changed the way we live. It has changed the way we get our news and information and even the way we watch TV. It has definitely changed the way we do business. If your competitor is doing digital advertising and you aren’t, you had better get in the game quick. It’s important to select the right internet marketing company that will customize a plan to your market.
Powerful Online Advertising Simplified
Here are five reasons why you need to get an internet marketing agency as soon as possible:
The internet dominates how people get their news and information
A 2015 Pew Research presentation by Lee Rainie showed that in 1996 only 14 percent of people used the internet. In 2015 that number had risen to 87 percent of people. Simply put, everyone is on the internet and that’s where your business belongs.
The internet is the go-to resource when people are looking for information. The local news station’s website has become just as important as the live broadcast because viewers are watching news clips when it is convenient for them. If you are sinking all of your money into television advertising, then those viewers who have cut the cord so to speak are not seeing your ad.
Spending on digital ads
The business world saw the power that internet marketing has and capitalized. According to Pew, $50.7 billion was spend on digital ads in 2014, up nearly 18 percent from the previous year. Mobile advertising dollars practically doubled as well, going from $10.7 billion in 2013 to $19 billion in 2014.
In order to stay competitive in today’s market, regardless of your product or service, internet marketing has become one of the most efficient ways to match your company with the customers who want to buy it. The best internet marketing companies will primarily focus on your company’s target audience which can help with conversion rates.
Internet marketing gives you much more data to analyze when it comes to your customers. You can see which link people clicked on to get to your site. You can check to see if your site shows up on Google’s top searches and if your Search Engine Optimization (SEO) is paying off. Finally, you can see if the potential customer visiting your site has led to the almighty sale your company depends on.
You can make sure you are getting the ROI you need with your internet marketing campaign by comparing the number of leads your company is generating with your digital ads to the conversions you make. The numbers are easy to calculate and you can see the benefits of reaching your target audience right away.
Matching customer interaction to conversions
Internet marketing and social media gives you the opportunity to interact with your customers like never before. By allowing consumers to like your page, you get a chance to tap into their personal network of friends and get that oh so precious word of mouth advertising that everyone is raving about.
Unlike direct mailings or door hangers, which are very cold, the people who come to your website from ads you have placed are likely already warm and want to buy what you are selling. Internet marketing can help direct your target audience to your website and raise your bottom line as a result. Eye To Ad Media is an internet marketing company that also specializes in print campaigns. Merging print and the web can also be an effective strategy to help increase customer conversions.
Ideally everyone who visits your website would buy something. If that were the case, you probably wouldn’t be worried about online marketing because you have the perfect situation where everyone who comes to your website is a motivated consumer looking to purchase your product or service on the spot. Unfortunately, that situation doesn’t really exist and because of that you need to be using every tool at your disposal to beat the competition.
Technology is changing business as we know it
Businesses that do business like the businesses of yesterday won’t be doing business tomorrow.
Simply put, if you are only advertising in the local phone book, you are probably missing out on a much more effective way to reach your potential customers. Call an online advertising expert today for a no obligation consultation.